MALI
Live product · iOS & Android · Halal investing

Mali.

A halal personal-finance and investing platform — live on the App Store and Google Play. Link your money, see exactly how ready you are to invest, and grow toward every goal with halal-screened guidance and Maya AI by your side.

Visit the live app →
The product

Halal investing, from your first dollar to your next goal.

Most Muslims who want to invest hit the same wall: scattered accounts, no clear sense of whether they're even ready, and a nagging "but is this actually halal?" The knowledge and the execution have always lived apart — you learn in one place, invest in another, and hope you're doing it right.

Mali closes that gap in a single app. It links every account through Plaid, gives an honest verdict on whether you're ready to invest, calculates the exact contributions to reach goals like Hajj, a home or retirement, and answers the hard compliance questions through Maya AI — all faith-aligned. It turns scattered accounts into one clear financial plan.

It's shipped the way GrayTop ships any tool: diagnose the real bottleneck first, scope tight, and build something that moves a person from uncertainty to a confident first action — now live on both app stores.

TypeLive product
PlatformiOS & Android
Model$9.99/mo · 14-day free trial
CoveragePlaid in US & Canada · manual anywhere
Stack
React Native Plaid Maya AI RevenueCat OneSignal Cloudflare
The challenge

Turning intent into action in a high-friction domain.

"People don't just need information — they need a clear answer to 'am I ready, and is this halal?' Most platforms never give it."

The real challenge isn't building another finance app. It's guiding someone through a sensitive, high-stakes journey: users are unsure what "halal investing" means in practice, financial decisions carry emotional and religious weight, and connecting real bank accounts demands trust most apps haven't earned.

Even a motivated user drops off if the first screen overwhelms them or the readiness question stays fuzzy. Solving that — from scattered accounts to a confident first investment — is the central product problem Mali is built around.

THE BUILD
What the build does

Six pieces, one flow.

account_balance

Connect every account

Link banks and investments in seconds with Plaid across the US and Canada, or add accounts manually from anywhere in the world — even import balances by CSV. Scattered money becomes one clear picture.

speed

Readiness verdict

An instant snapshot of net worth, emergency fund and investable capacity — plus a plain-language verdict on whether you're actually ready to start investing, and exactly what's holding you back if you're not.

flag

Goals & contribution calculator

Set goals for retirement, a home, Hajj or education, and Mali calculates the precise monthly contribution needed to hit each one — then tracks every goal in one organized place.

tune

Optimization engine

Personalized, actionable nudges that show where small changes make the biggest difference — so users reach their goals faster instead of guessing at the next move.

forum

Maya AI

A halal-investing chat companion for instant, faith-aligned answers — purification, permissible account types, screening and compliance — the moment a question comes up.

school

Learning modules & quizzes

Bite-sized halal-investing lessons with quizzes to lock in what you learn — keeping the entire portfolio screened and faith-aligned as it grows. Included with the subscription.

System insight

Not a feature list — a journey, phase by phase.

Phase 1 · Clean up your money Every account in one place
Phase 2 · Get investment ready Emergency fund, debt down, readiness clear
Phase 3 · Invest First halal investments, guided
Phase 4 · Grow Multiple goals, optimized

Most apps drop a beginner into a brokerage and call it done. Mali maps the real path instead — from a messy first look at your money, to the moment you're genuinely ready, to investing and then growing across every goal — and meets the user wherever they already are on it.

Have a
tool in
mind?

Take the 2-minute diagnostic. It finds the bottleneck and tells you what kind of system your business needs. Sometimes the answer is "not yet," and I'll tell you that too.

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